News

Jan 04, 2024

Fireflies Holiday Lights Coming to Columbia's Segra Park in November

A grand holiday light show of more than 1 million LEDlights, featuring 10 themed

A grand holiday light show of more than 1 million LEDlights, featuring 10 themed areas, is coming to the BullStreet District thisChristmas season. The Columbia Fireflies announced Tuesday that Segra Park willbe home to a new Midlands holiday tradition, Fireflies Holiday Lights.

The light show will run for 42 nights from Nov. 19 to Dec.31 and will be open daily, excluding Thanksgiving Day and Christmas Day.Holiday shopping, kids’ crafts and activities, and holiday-themed food anddrinks will be available throughout the event. Santa Claus and Mason, theFireflies mascot, will be on-hand some evenings.

Fireflies Holiday Lights joins the Riverbanks Zoo's LightBefore Christmas, Saluda Shoals Park's Holiday Lights on the River, and theSouth Carolina State Fair's Carolina Lights as major area holiday lightdisplays.

"Our goal is to help make Columbia a Christmas lightsdestination along with all of the other great holiday light displays across theMidlands," said Fireflies Team President Brad Shank. "This is a unique new wayfor us to invite our local community along with guests from across the state ofSouth Carolina out to Segra Park during the winter months and our team isexcited to show a creative way to celebrate the holidays in the BullStreetDistrict."

Families could come to Columbia, maybe for a long weekend,and take in multiple shows.

The Fireflies are projecting 20,000 to 25,000 visitors forthe run of the 42 nights that Fireflies Holiday Lights will be open, Shanksaid.

The light displays are being provided by Lightasmic, aCalifornia-based company that has done similar large-scale light displaysaround the country. They have received two tractor trailer loads and expect twomore in the next week or two, Shank said.

Fireflies Holiday Lights will be similar to the Sugar LandHoliday Lights at Constellation Field in Sugar Land, Texas, about 20 miles fromHouston, and home to the minor league Sugar Land Space Cowboys of the PacificCoast League.

The holiday lights display is another effort by theFireflies to use Segra Park, which is a city park, all year long. In additionto minor league baseball games, the park has hosted other sports and specialevents such as concerts, movie nights and various charity events.

Fireflies Holiday Lights will be open 6-9 p.m.Sunday-Thursday and 6-10 p.m. on Fridays and Saturdays. Starting Dec. 17, theshow will be open from 6-10 p.m. every night. New Year's Eve will feature akids "ball drop" at 7 p.m., with the park open from 5-8 p.m.

All tickets for the event will be general admission. FromNov. 19 through Dec. 16, tickets for children ages 3-12 will be $9 Sundaythrough Thursday, and adult tickets will be $12. Friday and Saturdaytickets will be $11 for children and $14 for adults. Starting Dec. 17, alltickets will be $12 for children and $14 for adults.

Children 2 and younger are admitted free. Active and retiredmilitary, seniors (65+) and First Responders will receive $2 off admissionevery night. Fireflies Season Ticket Members and Fireflies Kids Club Memberswill receive specialty admission prices Nov. 19 through Dec. 16. Season TicketMembers can contact their Fireflies Ticket Account Manager to learn more. FirefliesKids Club Members will receive more information on how to take advantage ofthis specialty pricing.

Specialty pricing and rewards for groups of 15 or more toattend Fireflies Holiday Lights are also available. For pricing and moreinformation, call the Fireflies Box Office at 803-726-4487, or email [email protected] tobook your holiday lights group outing.

All Fireflies Holiday Lights Tickets must be purchasedonline. Tickets will not be available at the Fireflies BoxOffice. Tickets for all 42 nights of Fireflies Holiday Lights go on sale Oct.20 at 10 a.m. at FirefliesTickets.com.

Segra Park will remain a cashless facility for the event.Fans who bring cash can purchase gift cards at guest services to use atconcession stands and the team store.

Gates open at 6 p.m., fans can stroll throughout concourseareas and even walk on the field to see the dazzling lights set up throughoutthe ballpark. Throughout the night, the lights will sync to holiday musicshowcasing a ballpark-wide light show spectacular.

While enjoying the lights, fans can also visitconcessions stands serving traditional ballpark fare, as well as some newspecialty holiday items including s’mores Kits. Festive holiday drinks, bothalcoholic and non-alcoholic, will also be available for purchase every night.In addition to the Mason Jar Team store, guests will also be able to shop localholiday vendors. Vendors looking to have booth space can contact Jason Hallerat [email protected].

Each night of the week will feature a special promotion.Each week will kick-off with Mason Monday, the only day the Firefliesmascot will be in attendance to take holiday photos with kids and families.Tuesday will host a Lights Scavenger Hunt with the winners earning anexclusive Fireflies Holiday Lights gift. Wednesdays will be WLTX WinterWag-Alongs, following a Segra Park tradition of fans bringing their dogs withthem. Thursdays will feature Ugly Christmas Sweater Drink Specials, with half-priceddraft beer and fountain sodas throughout the evening. Every Friday will havea Kids Craft Corner presented by The Home Depot. On Sundays Kids EatFree, each child under 12 will get a voucher for a free hot dog and a drinkupon entry.

During Santa Saturdays through Dec. 17, Santa will beon hand for photos and to hear Christmas wishes from 6:30-9:30 p.m. Santa willalso be in attendance Dec. 21 to take pictures with all the good dogs, and on Dec.22 and 23 leading into the holiday. On Christmas Eve, Segra Park will hosta Pajama Party. Children and families are encouraged to come deckedout in their best matching holiday pajamas.

"Promotions and theme nights are some of the most belovedparts of Fireflies baseball, so it only felt right to carry those fan favoritetraditions into the holiday season for Fireflies Holiday Lights," said AshlieDeCarlo, director of marketing for the Fireflies. "Our team is excited to showthe community our festive spirit and bring a Minor League Baseball twist to aclassic holiday family event."

The Fireflies clear bag policy will remain in effectfor this event. Parking for Fireflies Holiday Lights will be located in theFreed Street Parking Deck on the corner directly across from main plaza ofSegra Park. ADA Accessible parking spots will be available in the FreedStreet Parking Deck as well as in the parking lot beyond the right field fencewith access off Barnwell Street. Additional parking for the FirefliesHoliday Lights will also be available along the surface streets surroundingSegra Park throughout the BullStreet District and will be first come, firstserve.

For more information on the holiday lights,visit FirefliesHolidayLights.com.