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Sep 04, 2023

Sharks Install PixMob's Nova Pro Immersive LED Technology in Arena

SAN JOSE, CA - The San Jose Sharks (@SanJoseSharks) are proud to announce that

SAN JOSE, CA - The San Jose Sharks (@SanJoseSharks) are proud to announce that SAP Center at San Jose (@SAPCenter) is the first arena in the world to implement PixMob's Nova Pro Immersive LED light technology.

The permanent installation of more than 16,000 LED lights on every seat in the arena bowl has transformed the seating area at SAP Center into an arena-sized video screen, enhancing the Sharks already award-winning game presentation. This new installation empowers the Sharks production team, SJSHARKS Productions, to create immersive effects, such as a shark swimming through the stands, in addition to amplifying key moments such as the national anthem and goal celebrations. The Nova Pro debuted at SAP Center on Saturday, October 16 when the Sharks defeated the Winnipeg Jets in the Sharks first regular season home game of the 2021-22 season.

The Nova Pro is the product of Montreal-based PixMob, innovator and creator of immersive crowd experiences. The Nova Pro is specifically designed for permanent installation in venues. Wirelessly controlled, battery-operated, and tamper-proof, this immersive lighting solution enables flexible execution while withstanding the fervor of an SAP Center crowd that's sure to go wild each time the Sharks score a goal.

"We have worked with PixMob for years using LED wristbands, so we trusted them to innovate collaboratively. Aligned with our vision to pioneer the future of sports and entertainment, we are proud to be the first venue in the world to have this new technology." Doug Bentz, Vice-President of Marketing for the San Jose Sharks.

PixMob connects fans to shows and serves a variety of live events such as sports, music, esports, ceremonies, and more. Having worked at the world's biggest stages from the Olympics to multiple Super Bowl halftime shows, the NOVA Pro is the latest innovation from PixMob to create unforgettable experiences of shared human connections.

"Before we invented the NOVA Pro, PixMob experiences were created on an event-by-event basis. This new solution not only allows for the creation of unique new experiences within a venue, but also eliminates single-use objects," said Jean-Olivier Dalpond, Chief Commercial Officer at PixMob.